Apple-focused
Technology Consulting

Apple celebrated 50 years in business earlier this year, and its ecosystem of interconnected products and services has never been stronger.

The iPhone has been the headliner since its launch in 2007. Now, in the age of AI, it is positioned to become what Apple calls an “intelligent personal hub” — bridging everyday business and personal computing with a new generation of AI- and agent-driven workflows.

MacBook Air and Pro have long been the laptops of choice for entrepreneurs, creatives and mobile professionals. Mac mini and Mac Studio now offer compelling platforms for developers, businesses and AI researchers. Apple silicon — including the latest M5 and M6 families — brings particular advantages to AI workloads, including the ability to run increasingly sophisticated models locally, with important benefits for privacy, security and cost.

And now there's Siri AI.

Apple's new generation of Siri has arrived alongside A20 Pro and the new iPhone 18 Pro, iPhone 18 Pro Max and iPhone Duo. The Duo, in particular, looks like an intriguing new form factor for work on the go.

Siri AI combines on-device intelligence and personal context with access to broader knowledge and cloud-based capabilities when needed. It can understand what's on your screen, work across apps and information, and help turn everyday requests into actions.

For businesses, I believe AI opens an entirely new chapter in how people work with technology, and I'd love to be your partner in embracing the possibilities.

I've spent my career helping businesses thrive through technology.

Most recently, I worked with Apple Business, leading a Washington, DC-area Apple Store business team supporting SMB and enterprise customers.

I've helped organizations ranging from one-person businesses to companies deploying hundreds of Macs, iPads and iPhones connect with the Apple ecosystem — whether moving from Windows to Mac, expanding an existing Apple deployment, or finding the right mix of technologies for the way their people actually work.

My focus has always been less about the technology itself and more about what people can accomplish with it. That's an approach that fits perfectly with Apple's commitment to excellence in engineering and usability.

That's where Train Tracks comes in. In April 2026, Apple introduced Apple Business, bringing device management, employee accounts, and brand and location tools together. The core service is free, but organization verification, account access, purchasing arrangements and device enrollment can take time to navigate.

Our $250 Apple Business Onboarding Package* offers personal guidance to help you establish an Apple Store Business Team relationship, prepare and coordinate your Apple Business organization setup, request appropriate business purchasing access, and connect eligible device purchases for automated enrollment where supported.

I'll work directly with you, your IT team or your office manager. You can then explore Apple's capabilities independently, or engage Train Tracks for a separate $250 guided orientation to help you understand what the platform can do for your business.

I work for you, independently of Apple or any channel partner. You purchase equipment directly from Apple or your chosen reseller; I receive no vendor commissions. And beyond onboarding, Train Tracks can support you in Apple deployments and developing AI-powered business workflows.

My longer-term plan is for Train Tracks to become a locus of connection — bringing together business users, consultants, trainers and developers who help organizations put these technologies to work. Reach out if you'd like to be part of this initiative.

* Train Tracks provides independent guidance and makes reasonable best efforts to coordinate the setup process. Apple independently determines organization verification, account creation, purchasing-store eligibility, and device-enrollment availability. The $250 fee does not guarantee Apple's approval, access, or completion by a particular date.